What Types of Royalties are Generated From YouTube?

Collecting royalties from YouTube videos

YouTube generates micro-sync royalties.

Micro-sync comes from the term 'synchronization(sync) license', which is when music is 'synchronized' to a moving image, such as a TV show, or advertisement. Micro-sync refers to the same kind of use (music + moving image) on a larger, bulk scale.

This means that instead of generating a sync license every time a sync occurs on a large-scale platform like Youtube, YouTube instead has licenses with rights holders on both the master side and composition side to allow anyone to upload content to YouTube using the music that the rights holders control, and the rights holders are then able to monetize the music that is uploaded on the platform.

Micro-sync uses generate both mechanical and performance royalties for songwriters. 



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