It’s the same as a personal publishing entity.
You may have heard personal publishing entities referred to as “vanity publishers.” When you have a publisher or publishing administrator collecting a publisher’s share on your behalf, a personal publishing entity is unnecessary for royalty collection. It merely appears as an additional publishing company name on your Performing Rights Organization (PRO) page and royalty statements. Some writers like to have that name there. It’s a matter of preference, really.
Ultimately, creating a personal publishing entity isn’t as complicated as it may seem. At the end of the day, having one doesn’t help or hurt you; just be sure to understand what your personal needs are, and decide from there.
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