What is an Area of Dominant Influence (ADI)?

This is a common term used in licensing.

An Area of Dominant Influence (ADI) is the geographic area or market reached by a certain radio or television station. It is used by advertisers and rating companies to determine a station’s potential audience. This helps determine the rate a songwriter is paid for being broadcast on a given station. 

For instance, New York, Los Angeles, and Chicago ranked at the top of a Marketing Systems Group list in the early 2000s, while small cities in Montana (Helena), Nebraska (North Platte), and Michigan (Alpna) represented the other side of the ADI spectrum.


Want to keep up with Songtrust for frequent music and publishing updates?

Follow us @songtrust 
Subscribe to our Newsletter
Visit the Songtrust Blog