It depends on when the previous sync deal occurred.
Songtrust can only track sync placements that occur within our agreement. That means we are unable to track royalties for any sync that licensed or aired before you signed up with Songtrust.
- Upfront - The fees you receive for the initial use of the song
- Backend - the royalties from the actual use of the song that is tracked and monetized.
Songtrust collects backend royalties from any past sync deals (within our agreement, of course) that result from continued use, and distributes them to you in your quarterly royalty statement.
Your agreement with Songtrust is non-exclusive with regards to synchronization royalties. This means that you can procure and process synchronization licenses independently of Songtrust using your own connections or a 3rd party service. You can even enter an exclusive creative deal with another company, as long as they do not ask for any publishing rights. Songtrust can serve as a resource for inbound sync requests that meet our minimum revenue requirement to cover the administration resources we need to handle it, in which case Songtrust will take the standard 15% commission.
If you have a sync deal that you would like to have Songtrust administer, please submit a ticket to our support form.
If you would like to learn about micro-sync deals, check out our blog!
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