There are two types of royalties collected from sync deals:
Songtrust collects backend royalties from any past sync deals that result from continued use, and also offers sync processing for any upcoming sync deals. The deal is non-exclusive with regards to synchronization royalties. This means that you can procure and process synchronization licenses independently of Songtrust using your own connections or a 3rd party service. You can even enter an exclusive creative deal with another company. Songtrust can serve as a resource for inbound sync requests and negotiation/processing as you see fit.